Blog: The Subtle Art of Not Giving Into a Nudge

“First, never underestimate the power of inertia. Second, that power can be harnessed.”

- Richard Thaler, Nudge

In their groundbreaking book Nudge: Improving Decisions About Health, Wealth, and Happiness, Richard Thaler and Cass Sunstein popularized the theory that would go on to create ripples in vastly different fields ranging from marketing and business to economics and psychology.

Read on as Ananya, Ishita and Shravni explore nudges and their fascinating real-life applications in our next blog post.

Check it out on Medium: THE SUBTLE ART OF NOT GIVING IN TO A NUDGE | by Delta - The Analytics Cell | May, 2021 | Medium